The Village Idiot

Gift Card Design • Post Card Design

The Village Idiot is a gastropub on Melrose in Los Angeles. They were looking to create a gift card with sleeve, as well as a promotional post card to accompany customer's checks. They wanted to use the term 'bucks', so I photographed the buck pattern they have on the wall inside their establishment and used it as a pattern. They were interested in having it look like and Amex Card, so I used that as a base and created something that felt like them. The gift cards were a huge success. In fact you can purchase one right here: http://www.villageidiotla.com/gift/